For my interactive project Upcycle, I designed the logo that would reflect the concept and personality of the interactive app. Using the feedback sheet, I received opinions and suggestion on the design.
The feedback I received from three different people all shared the same opinions and stated the pros and cons of the design as follows:
Pros
- The simple colours represent the concept of upcycling
- The typeface is legible and modern
- The logo design is simple and memorable from the strong symbol used in the design
Cons
- The symbol of the bottle is too strong and does not look like the letter “U”, hence the logo reads “Pcycle” instead of “Upcycle”
After the informative feedback, I addressed the main issues with the logo and redesigned it.
Journey through Interactive Design 