Interactive design is the design of the user interface in shaping the user experience of the product. The design revolves around behaviours and communication with the targeted users to satisfy individuals’ needs in various situations. A successful interactive design translates theory into the visual design and create engaging experiences for the users.
Precedent Examples
Apple Music

Apple music is an interactive program that allow users to browse and purchase music through their library. The program is catered to a large audience and is available on both large and small devices.
Pokémon Go

https://www.imore.com/pokemon-go-stardust
Pokémon Go is an interactive mobile game that engages users through augmented reality. Users interacts with the gameplay by collecting creatures that appear in the user’s physical location.
My Little Plastic Footprint

https://itunes.apple.com/au/app/my-little-plastic-footprint/id1268714494?mt=8
My Plastic Footprint is an interactive mobile that aims to reduce plastic polluting oceans. Users interacts with the app by completing tasks in the app and monitoring their progress in reducing plastic usage.